Grow Your Business Online

Improve your website’s relevance to your customers

Do you want more traffic?

Increasing the number of people visiting your website is the simplest way to scale up your online presence and your online sales.

We do this by discovering what your customers need and then optimising your website to meet this need. We then analyse data collected and refine your website further thus increasing your website’s relevance to your customers. This cycle promotes constant growth, relevance and presence.

How to do it Right

With over 20 years’ experience in online marketing, we know how to remove the guesswork around growing your online sales. We develop a carefully produced keyword strategy that takes good consideration of your online competitors and goes hand-in-hand with quality content and solid conversions on your site. Through constant analysis we are able to focus in on what makes you relevant to your customers.

GROW

Analyse

Using analytics, fine tune your website for optimal results

Respond

Change your website to match customers needs

Discover

Find out what your customers need

Paid Advertising (Pay Per Click)

(timescale – ongoing)

This is the fastest and most controlled way to generate high-quality traffic.

Paying “x” generates “y” amount of traffic.
(this is dependent upon keywords but suits all budgets)

You control your budget and adjust it to suit your business needs. You have total control and can easily turn it on or off.

Search Engine Optimisation (SEO)

(approx 3 to 12 months)

This is a longer term strategy, making changes to your site and elsewhere to optimise for your chosen keywords.

The end result is to move your site higher up Google Search Rankings and….  the higher you are, the more likely people are to click through to your site.

FAQ

How long does it take?
Discovery and Setup of a Pay Per Click campaign can be done in less than a week.  However, it takes longer for the content of your site to be optimised which depends on the number of pages, products and services you want to promote.
We also recommend an ongoing care service after campaign launch which provides feedback on how things are performing, whilst continuously looking at the market and competitors to help you decide where to focus budget and resources to get the most out of your campaign.

How much does it cost?
Costs of pay per click vary depending on the industry, the competition and the volume of traffic you want.
Managed campaigns start with a £300/month investment for the AdWords (paid directly to Google) with an additional 20% for account management & reporting by Urban Haze

How much control do I have?
You have direct access to your Google Ads control panel so can log in at any time to switch campaigns on and off or make changes instantly.

What is the difference between paid and organic?
Paid traffic is instant and controllable, so you pay a fee that generates traffic immediately based on your chosen keywords, but when you stop paying, the traffic stops.  Organic, on the other hand, is a longer-term investment, that has some initial work done, but takes time to bring in traffic to your site, then that traffic continues to come to your traffic longer term.

Can I combine paid advertising and SEO optimisation?
Absolutely yes – this is the best strategy.  And this is the only way we work, as SEO work done on your site will help improve paid advertising campaigns, by increasing quality scores which can help reduce your budget and move your ads higher up the page.

FAQ

How long does it take?

How much does it cost?

How much control do I have?

What is the difference between paid and organic?

Can I combine paid advertising and SEO optimisation?

Are you interested in improving your website’s performance?