Paid advertising is one of the best ways to immediately generate traffic to your website. But not all paid ad campaigns are equal!
The trick is to bring in relevant and qualified traffic that is likely to complete whatever goals your business has set – usually to make a purchase or to fill in a form and become a lead.
We help clients choose the best platforms to advertise on them help them set up their paid ad campaigns to work hand-in-hand with their websites, ensuring everything is optimised to produce the best return on their investment into paid advertising.
Paid Ads are usually part of a wider marketing strategy which is closely monitored with analytics and refined over time.
Paid Search Ads
Paid Search Ads campaigns are usually done via Google Ads, including Search and Display
They’re tied closely to search engine optimisation, we help clients come up with a keyword strategy to find the best keywords for their business and monitor what keywords their audience and competitors are using.
Weekly Search Reports
Our weekly keyword reports ensure clients remain well-informed of how their natural and paid keywords are appearing in search results and where they appear against competitors’ campaigns, also measuring the change each week to ensure they need only focus on what needs to be changed.
Social Media Ads
Ads on social media platforms such as Facebook or LinkedIn may also feature as part of a wider online marketing campaign.