Social Media Marketing
Many Social Media platforms provide marketing solutions allowing you to target specific audiences on their platform and advertise to them in a variety of ways.
Facebook Ads is by far and away the most popular platform and can be more cost-effective than other methods such as Google, although campaigns tend to be more geared towards consumer rather than business audiences.
Social Media campaigns usually work hand-in-hand with other campaigns such as Google Ads or those on other Social platforms, to produce a comprehensive Paid Campaign that covers multiple bases and allows you to compare one against another in terms of both costs and results to see what works best for your business.
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Social Media Marketing is just one aspect of growing a business through online ads. You may want to also look at our Signature System for a more holistic approach covering all aspects of growing a business online