Promoting Your Business Online
Helping your potential customers to find you first
Online Marketing Strategy
Once you’ve got a website live, it’s important to know that things don’t stop there. It needs to be promoted to your potential customers in a number of different ways so that they are aware of you and can easily find you.
There is no silver bullet that works perfectly every time, so we work closely with you to carefully plan a strategy to suit your business and your customers.
Usually, this is based on a plan of keywords with both natural search engine optimisation and paid adverts (eg Google AdWords) and could easily include social media as well.
Results vary from case-to-case, although a recent client campaign investment of £500 per month produced £4500 per month of sales.
There are two main approaches to Online Marketing:
Paid Advertising Campaign
Most commonly using Google Ads
But also using Facebook, LinkedIn and other platforms to target an ad campaign to suit your audience.
The main advantage being that your ad appears as soon as you start paying
The main disadvantage being that your ad stops appearing as soon as you stop paying!
Natural Search Engine Optimisation
Or SEO as it’s sometimes known.
We only use “white hat” techniques to ensure your site is found in major search engines for your chosen keywords.
We offer a service that develops a strategy which helps you choose the right words for your business and then we continually measure how your site performs against your chosen competitors and refine and improve things.
Online Marketing Services
Every campaign is tailored to suit specific business requirements and correct audiences and usually involves a mixture of both Paid and Natural search results
These are some of the services that are likely to relate to your campaign
We take a look to see where your business is at right now broadly online to see where we’re working from
We’ll run a complete audit on your website to check for anything like broken links, or slow pages or anything else that could be improved
Having specific goals allows us to target campaigns to help you achieve those goals – it may be something simple like increased phone calls, or orders, or it may be something more complex like appearing higher up results than competitors for chosen keywords
We’ll work with you to pick the best keywords that relate to your business and are likely to help you achieve your goals.
The strategy suggests which keywords are best used for Natural Search and which are best used for Paid Search
Depending on chosen keywords and goals, we may need to optimise your site to relate to those, if so we can do the changes for you
Once everything’s set up nicely on your website, we’ll do all the hard work of setting up the campaign for you and get it launched
Once launched, we measure how the campaign is performing, measuring keywords, audiences, traffic and goals and then adjust things accordingly
We work directly with Google to look at how your campaign can be refined and improved on an ongoing basis, taking into account seasonal and other trends as well as any other factors like user behaviour during a global pandemic
You get simple, easy to read weekly reports showing you how your campaign is working and where your website is featured for each of your chosen keywords – and comparing you with your chosen competitors.
That’s not to say that this is a complete list!
Each client campaign is tailored to suit specific requirements, these are only broad concepts.
One of the best services we offer is simply to look at things from an outside point of view, offer fresh ideas and a different, creative way of thinking to help a business push its digital marketing forwards.
We’ve had years of experience of running online marketing campaigns, so can ensure they’re done right for you to generate the results your business needs without you needing to make expensive mistakes by trying yourself.