Newsletters provide a great way to keep your company’s name and brand in the eye line if your potential customers.
Not everyone visiting a website is ready to commit to a purchase straight away, so offering them a form with an option to subscribe to a free newsletter is a solutions that’s a much softer sell for them and much better for you than them just abandoning the site never to be seen again.
Newsletter subscription forms need to be created carefully. Too many people choose to just bulk-send unsolicited emails without offering recipients the opportunity to easily unsubscribe, which not only frustrates the recipient but can end up doing the business more damage than good, so your newsletter form needs to make it clear you’re not going to do that.
We help clients come up with a newsletter strategy, choose different lists for different kinds of audiences, plan message content and set up the right kind of mailing list system to safely and securely deliver the newsletter to the audience and make sure it’s done ethically and compliant with legislation, giving the audience even more confidence that this is a trusted company that they would want to deal with.
Behind the newsletter form, there’s usually a mailing list system that does the hard work of collecting subscriber details and delivering the right messages to them the right way.
But all of this starts with newsletter subscription forms on your website, positioned well and including clear information to help the audience feel it’s something that is valuable and trustworthy enough to hand over their email address.