These technical terms get banded around by agencies and can create more confusion than clarity!

What they actually refer to are:
The User Interface (UI) – which are the buttons and controls on a website that an audience clicks on and interacts with.
And the User Experience (UX) which is the overall result of a user visiting the website.

Technicalities aside, we use some of the best techniques to measure how effective these things are.

Tools like screen recordings let us watch how users interact with a site on any device.  Heatmaps can give us an overall perspective of what’s most frequently clicked on or not by a number of users over a period of time.

We help customers choose which aspects of their website are the important ones for them to measure, then install the best measurement tools to deliver meaningful information that helps them understand how audiences interact with their sites so they can see what works and what needs to be improved.